Pmg Awards
Keith Matsuoka, MD
Head and Neck Surgery,
Greater Southern Alameda Area
In 1995, Dr. Matsuoka responded to his patients who were having trouble obtaining good quality hearing aids, by developing a business plan for a Hearing Aid Center at Hayward. His goal was to provide members with better service and a higher level of care that they were receiving from providers in the community.
A two-year pilot project demonstrated that the Hearing Aid center not only could meet its service and quality goals, but also could be a profitable venture. Hearing Aid Centers based on this model are now operational in Sacramento, Santa Clara, Santa Rosa and Vallejo, and Oakland.